Brand refresh and elevation
what we did
Brand identity
Digital
Art Direction
Packaging
Hangtags
Bags
team
Lynette Cortez
Renée Cerro
Kristen Male
Tonya Clinton
The SCOPE
Refresh and elevate an iconic size-inclusive women’s fashion brand, and bring a level of sophistication and aspiration to women to inspire them to be confidence in their bodies.
Lane Bryant
An iconic women’s fashion brand bringing relevant, size-inclusive style to the modern American woman for every part of her life, from the inside out.
The Brief
WEBSITE DESIGN
TAGS/
LABELS
TAGS/
LABELS
BRAND COLORS
BAGS/
TOTES
BAGS/
TOTES
PACKAGING
MAISON NEUE
MAISON NEUE
EXTENDED
maison neue mono
BRAND FONTS
As part of the brand refresh project for Lane Bryant, inhouseco-inc revitalized the Cacique logo that reflected the fashion forward direction of the main brand’s new identity.
Cacique is an intimate apparel brand, designed to create confidence through everyday wardrobe foundations, as well as lingerie for women who want to look and feel sexy in their own skin.
The mission was two-fold - rethink the logo entirely and update the original. When presenting all versions, the client chose to keep the integrity and femininity of the original logo, but with a more modern feel.
The brief
SUB/
BRAND
As part of the brand refresh project for Lane Bryant, inhouseco-inc revitalized the Cacique logo that reflected the fashion forward direction of the main brand’s new identity.
Cacique is an intimate apparel brand, designed to create confidence through everyday wardrobe foundations, as well as lingerie for women who want to look and feel sexy in their own skin.
The mission was two-fold - rethink the logo entirely and update the original. When presenting all versions, the client chose to keep the integrity and femininity of the original logo, but with a more modern feel.
The brief
SUB/
BRAND
As part of the brand refresh project for Lane Bryant, inhouseco-inc revitalized the LIVI logo that reflected the fashion forward direction of the main brand’s new identity.
LIVI is an activewear line designed with innovation, solutions and style that fuels a multi-faceted life on-the-go.
The mission was to develop an updated version of the logo. inhouseco merged the existing logo, new vibrant brand colors and a smaller tagline to modernize the look.
The brief
SUB/
BRAND
